Rethinking Time: The Power of Multipliers

Instead of giving up on goals, might we rethink time?
Jennifer Aaker

Finding time is the significant challenge for many people. Instead of giving up goals, Stanford Marketing Professor Jennifer Aaker offers a new solution: rethinking time. This module illuminates how to align goals and execute on them by creating “Multipliers” (defined as one activities that fulfill multiple goals), which will enable you to achieve more goals that are important to you.

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Discussion Guide

Use the free discussion guide to reflect on key takeaways from what you've seen or to start the conversation after watching the video with friends or colleagues.

View Rethinking Time Resources

If Money Doesn't Make You Happy, Consider Time: In Stanford Business News, research by Jennifer Aaker and Melanie Rudd of Stanford University and Cassie Mogliner of the University of Pennsylvania shows that being more thoughtful about how you spend your time can increase your happiness.

How Awe Expands Our Perception of Time: This Stanford GSB video features PhD student Melanie Rudd explaining her research on how people feel like they have more time after experiencing awe.

The Myth Of Multitasking: On NPR's "Science Friday", Professor Clifford Nass discusses the negative effects of multitasking on our ability to focus and use our time effectively.

How Money CAN Buy You Happiness (If You Spend It Right): This Daily News article offers ways to use money to increase your life satisfaction, including giving it to charity and spending it on relaxing vacations.

Give and Take: A Revolutionary Approach to Success: Adam Grant challenges the idea that "nice guys finish last," explaining why and how individuals who give more than they take are the most successful.

View Rethinking Time Biographies

Jennifer Aaker

GENERAL ATLANTIC PROFESSOR OF MARKETING

STANFORD GRADUATE SCHOOL OF BUSINESS

EDUCATION MODULE PRESENTER

Jennifer Aaker

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She co-authored the award-winning book, “The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.” A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Social Brands, Designing Happiness, and How to Tell a Story.

Aaker received her PhD in Marketing, PhD Minor in Psychology, from the Stanford Graduate School of Business.  She earned her BA in Psychology from the University of California, Berkeley.

 


Amber Saloner Tennant

DIRECTOR, USER OPERATIONS, FACEBOOK

EDUCATION MODULE INTERVIEWEE

Amber Saloner Tennant oversees Product and Mobile Operations at Facebook. She leads the teams responsible for improving product quality, developing operational systems to support new products, and producing the Help Center. Prior to Facebook, Saloner Tennant worked at Teach For America, where she led the pacific coast recruitment team. She also served for two years as a Teach For America corps member, teaching fourth and fifth grade in Bedford-Stuyvesant, Brooklyn. She serves on the board of CODE2040, an organization aimed at increasing the racial diversity of engineers in Silicon Valley.

Saloner Tennant received her BA and MBA degrees from Stanford University.

 


Sally Thornton

FOUNDER AND CHIEF CURATOR, FORSHAY

EDUCATION MODULE INTERVIEWEE

CLAYMAN INSTITUTE ADVISORY COUNCIL

Sally Thornton is the Founder and Chief Curator of Forshay, a new recruiting firm that provides resources on-demand.  Previously, Thornton co-founded and ran Flexperience, a company that the San Francisco Business Times named a  "Top 100 Fastest Growing Private Companies" in 2010. Thornton supports other female entrepreneurs through her leadership roles at Stanford University’s Clayman Institute for Gender Research, UC Hastings WorkLife Law Board, and as a Board of Advisor role at two start ups: RallyOn, Inc. and SkinnyScoop.com.  Thornton is a guest lecturer at Stanford’s Graduate School of Business and UC Berkeley's Haas School of Business.  Thornton earned her BA in International Relations from University of Minnesota, Twin Cities.

 

 


La Tasha Woods

MARKETING COMMUNICATIONS SPECIALIST, INFORMATICA CORPORATION

EDUCATION MODULE INTERVIEWEE

La Tasha Woods is the Marketing Communications Specialist at Informatica Corporation, responsible for building employee awareness and engagement within the Marketing organization. Woods leads the internal employee communications process and acts as brand steward to amplify the brand of the Global Marketing organization. She joined Informatica from Shutterfly, Inc., where she was the Executive Assistant to the Chief Marketing Officer and Chief Operating Officer. Woods holds an MBA in marketing from Notre Dame de Namur.