Skip to content Skip to navigation

Power of Stories Resources

Read more about Harnessing the Power of Stories:

To Increase Charitable Donations, Appeal to the Heart -- Not the Head: Wharton Business School Professor Deborah Small's research is the focus of this article on how using a story, rather than relying on facts, can motivate people to action by triggering their emotions.

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains: Buffer co-founder Leo Widrichshares shares the science of why storytelling is so uniquely powerful.

Tips on Story: James Buckhouse, Managing Editor at Twitter, provides tips on how to create concise stories.

Women Entrepreneurs, Example Not Exception: In this TED talk, reporter Gayle Tzemach Lemmon uses her personal story and the stories of women she has dicovered in her travels to explain how women entrepreneurs are key, yet often overlooked, in economic development.

How to Tell a Story: Six TED talks focus on the theme of "How to Tell a Story."

The Dragonfly Effect: Quick, effective, and powerful ways to use social media to drive social change: The Dragonfly Effect blog gives guidance on how to translate any idea or product into a powerful narrative that invites participation and drives results.

Resonate: In Resonate, Nancy Duarte provides necessary guidance for speakers to create visual stories and design presentations that connect them with their audience and lead them to purposeful action.

Story: In Story, Robert McKee reveals the methods that have led him to be regarded as the world's premier teacher on screenwriting and story, while also providing insights into the hidden sources of storytelling, the decisive differences between mediocrity and excellence in storytelling, and how story is about form, not formula.


Return to the video