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Actual Minds, Possible Worlds
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Sympathy and Empathy: Emotional Responses to Advertising Dramas
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Once Upon a Brain: Neuroscience, Self, and Story
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Made to Stick: Why Some Ideas Survive and Others Die
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The Secrets of Storytelling: Why We Love a Good Yarn
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To Sell Is Human: The Surprising Truth About Moving Others
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Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims
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Fishing for Feelings: A Hook Helps!
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Narrative versus Analytical Self-Referencing and Persuasion
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Heart strings and purse strings: Effects of specific emotions on economic transactions
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The role of narratives in consumer information processing
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How stories make sense of personal experiences: Motives that shape autobiographical narratives
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Using drama to persuade
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Narrative Processing: Building Consumer Connections to Brands
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The role of transportation in the persuasiveness of public narratives
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How storytelling shapes memory and impressions of relationship events over time
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Knowledge and memory: The real story
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