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Power of Stories References

Gender Stereotyping and Under-representation of Female Characters in 200 Popular Children’s Picture Books: A Twenty-first Century Update

Hamilton, Mykol C., David Anderson, Michelle Broaddus and Kate Young. 2006. "Gender Stereotyping and Under-representation of Female Characters in 200 Popular Children’s Picture Books: A Twenty-first Century Update." Sex Roles, 55(11-12): 757-765.
 

Actual Minds, Possible Worlds

Bruner, Jerome. 1986. Actual Minds, Possible Worlds. Cambridge, MA: Harvard University Press.
 

Sympathy and Empathy: Emotional Responses to Advertising Dramas

Escalas, Jennifer Edson and Barbara B. Stern. 2003. “Sympathy and Empathy: Emotional Responses to Advertising Dramas.” Journal of Consumer Research, 29(4): 566-578.
 

Once Upon a Brain: Neuroscience, Self, and Story

Lewis, Thomas B. Once Upon a Brain: Neuroscience, Self, and Story. http://www.thomaslewis.com/class10.html
 

Made to Stick: Why Some Ideas Survive and Others Die

Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. New York, NY: Random House.
 

The Secrets of Storytelling: Why We Love a Good Yarn

Hsu, Jeremy. 2008. "The Secrets of Storytelling: Why We Love a Good Yarn." Scientific American, Sept 18 2008.
 

To Sell Is Human: The Surprising Truth About Moving Others

Pink, Daniel. 2012. To Sell Is Human: The Surprising Truth About Moving Others. New York, NY: Penguin Group.
 

Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims

Small, Deborah , George Loewenstein, and Paul Slovic. 2007. "Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims." Organizational Behavior and Human Decision Processes 102: 143–153.
 

Fishing for Feelings: A Hook Helps!

Escalas, Jennifer Edson, Marian Chapman Moore, and Julie Edell Britton. 2004, “Fishing for Feelings: A Hook Helps!” Journal of Consumer Psychology, 14(1&2): 105-113.
 

Narrative versus Analytical Self-Referencing and Persuasion

Escalas, Jennifer Edson. 2007. “Narrative versus Analytical Self-Referencing and Persuasion." Journal of Consumer Research, 34 (4): 421-429.
 

Heart strings and purse strings: Effects of specific emotions on economic transactions

Lerner, Jennifer, Deborah Small, George Loewenstein. 2004. "Heart strings and purse strings: Effects of specific emotions on economic transactions." Psychological Science, 15(5): 337-341.

The role of narratives in consumer information processing

Adaval, Rashmi, and Wyer, Robert S. Jr.. 1998. "The role of narratives in consumer information processing." Journal of Consumer Psychology, 7(3): 207-245.
 

How stories make sense of personal experiences: Motives that shape autobiographical narratives

Baumeister, Roy F. and Leonard S. Newman. 1994. "How stories make sense of personal experiences: Motives that shape autobiographical narratives." Personality and Social Psychology Bulletin, 20: 676–690.
 

Using drama to persuade

Deighton, John, Daniel Romer, and Josh McQueen. 1989. "Using drama to persuade." Journal of Consumer Research, 16: 335–433.
 

Narrative Processing: Building Consumer Connections to Brands

Escalas, Jennifer Edson. 2004b. “Narrative Processing: Building Consumer Connections to Brands.” Journal of Consumer Psychology, 14: 168–79.
 

The role of transportation in the persuasiveness of public narratives

Green, Melanie C. and Timothy Brock. 2000. "The role of transportation in the persuasiveness of public narratives." Journal of Personality and Social Psychology, 79: 701–721.
 

How storytelling shapes memory and impressions of relationship events over time

McGregor, Ian and John G. Holmes. 1999. "How storytelling shapes memory and impressions of relationship events over time." Journal of Personality and Social Psychology, 76(3): 403-419.
 

Knowledge and memory: The real story

Schank, Robert C. and Robert P. Abelson. 1995. "Knowledge and memory: The real story." In Robert S. Wyer (Ed.) Knowledge and Memory: The Real Story (pp. 1-85). Hillsdale, NJ: Lawrence Erlbaum Associates.

 

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