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Jennifer Aaker

Jennifer Aaker

Jennifer Aaker

General Atlantic Professor of Marketing, Stanford Graduate School of Business

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She co-authored the award-winning book, “The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.” A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Social Brands, Designing Happiness, and How to Tell a Story.

Aaker received her PhD in Marketing, PhD Minor in Psychology, from the Stanford Graduate School of Business.  She earned her BA in Psychology from the University of California, Berkeley.